Privacy Policy

Last Updated: January 3, 2025

This Privacy Policy explains how Tommy Baker ("we", "us", "our") collects, uses, and protects your personal information when you use our website theidentityprotocol.co.uk (the "Website").

1. Information We Collect

Forms on This Website

We collect personal information through the following forms on our Website:

• Contact Form: Name, email address, and message content
• Quick Quote Form: Name, email address, company name, event details, and message content
• Book Notification Signup: Email address

All data collected through these forms is provided voluntarily by you when you submit the respective form.

Analytics Data

We use GoatCounter, a privacy-friendly analytics service, to collect aggregated, anonymous data about website usage. This includes:

• Page views and navigation patterns
• Referral sources
• Device type and browser information
• Approximate geographic location (country level only)

GoatCounter does not use cookies, does not track individual users, and does not collect personally identifiable information. No IP addresses are stored.

2. How We Use Your Information

We use the personal information you provide to us for the following purposes:

• Contact Form & Quick Quote Form: To respond to your inquiry, provide requested information about speaking engagements, and communicate about potential bookings
• Book Notification Signup: To notify you when Tommy Baker's book "The Identity Protocol" is published
• Analytics Data: To understand how visitors use our Website and improve user experience

We will never use your personal information for purposes other than those stated above without your explicit consent.

3. Legal Basis for Processing (GDPR)

Under the General Data Protection Regulation (GDPR), we process your personal data on the following legal bases:

• Consent: By submitting a form on our Website, you consent to us processing your data for the stated purposes
• Legitimate Interests: We have a legitimate interest in responding to inquiries and providing information about our services

4. Data Sharing and Third Parties

We do not sell, rent, or share your personal information with third parties, except in the following limited circumstances:

• Service Providers: We may use trusted third-party services (such as email providers) to process and store form submissions. These providers are contractually obligated to protect your data and use it only for the purposes we specify
• Legal Requirements: We may disclose your information if required by law or to protect our legal rights

We will never share your data with third parties for their own marketing purposes without your explicit consent.

5. Data Storage and Security

Your personal information is stored securely using industry-standard security measures. We implement appropriate technical and organizational safeguards to protect your data from unauthorized access, alteration, disclosure, or destruction.

Form submissions are transmitted securely using HTTPS encryption. We retain your personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law.

6. Your Rights (GDPR)

Under GDPR, you have the following rights regarding your personal data:

• Right to Access: You can request a copy of the personal data we hold about you
• Right to Rectification: You can request that we correct any inaccurate or incomplete data
• Right to Erasure: You can request that we delete your personal data ("right to be forgotten")
• Right to Restrict Processing: You can request that we limit how we use your data
• Right to Data Portability: You can request a copy of your data in a machine-readable format
• Right to Object: You can object to our processing of your personal data
• Right to Withdraw Consent: You can withdraw your consent at any time (this does not affect the lawfulness of processing before withdrawal)

To exercise any of these rights, please contact us using the details provided below.

7. Data Retention

We retain your personal information for the following periods:

• Contact Form & Quick Quote submissions: Up to 24 months from the date of submission, or until you request deletion
• Book Notification signups: Until the book is published and notifications are sent, or until you unsubscribe, whichever comes first

You may request deletion of your data at any time by contacting us.

8. Cookies

Our Website does not use cookies for tracking or advertising purposes. The only cookies used are essential for website functionality (such as session management) and cannot be disabled without affecting the Website's operation.

GoatCounter analytics does not use cookies and does not track individual users across sessions.

9. International Data Transfers

Your personal information may be stored and processed in countries outside the United Kingdom and European Economic Area (EEA). Where this occurs, we ensure that appropriate safeguards are in place to protect your data in accordance with GDPR requirements.

10. Children's Privacy

Our Website is not directed at individuals under the age of 16. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately so we can delete it.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any changes will be posted on this page with an updated "Last Updated" date. We encourage you to review this Privacy Policy periodically.

If we make significant changes to how we handle your personal data, we will notify you by email (if we have your email address) or by posting a prominent notice on our Website.

12. Contact Us

If you have any questions about this Privacy Policy, wish to exercise your rights, or want to request deletion of your data, please contact us:

Email: tommy@theidentityprotocol.co.uk
Website: theidentityprotocol.co.uk

We will respond to your request within 30 days as required by GDPR.

13. Complaints

If you believe we have not handled your personal data in accordance with GDPR, you have the right to lodge a complaint with the UK's supervisory authority:

Information Commissioner's Office (ICO)
Website: ico.org.uk
Helpline: 0303 123 1113

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