Tommy Baker

At fourteen, I was on a life-support machine after a car crash that should have ended everything. What followed was a transformational journey that took me from that hospital bed to Phoenix, Arizona, where I set three Guinness World Records during the 2009 NBA All-Star Weekend Jam Session. See the journey →

The distance between those two points is not ambiguous. You can see it. You can measure it.

What carried me across that distance was not talent, luck, or motivation. It was a way of thinking about identity that I stumbled into as a teenager and only fully understood decades later. My journey took twenty-two years because I was building the system while living it. I knew exactly where I was going, but I was doing the work before I had the words for it. I was navigating by instinct, not instruction. The Identity Protocol is that instinct, finally made visible. You don't need twenty-two years. You don't need to figure it out alone. What took me two decades to build, you can apply immediately.

Over my career, I have performed for Nike, Adidas, Ford, the NBA, and audiences across continents. I have delivered keynotes and workshops for organizations including Sony and Henley Business School. I am a four-time Guinness World Record holder.

I am not a theorist. I did not learn these principles from books. I lived them first and understood them later. The protocols in my work were built under pressure, not in theory, and they remain the operating system I use daily in circumstances that demand proof, not promises.

If they survived what I have been through, they can survive what you are facing.